Publisher Yield Management
INCREASE YOUR ONLINE ADVERTISING REVENUES
My name is Kiril Duovski based in Amsterdam (NL), I have been working in the online digital marketing industry for over a decade. After having worked on the publisher side (sell side) and on the advertiser side (buy side) as well as for technology platforms that connect both - demand side platforms (DSP), I bring comprehensive knowledge of the online display & video advertising landscape. And all this not only locally in The Netherlands but across the globe, I have monetized and acquired traffic in 50+ countries!
What can I do for publishers
- Having knowledge of both sales and acquisition (marketing) helps in better monetizing websites for publishers through full stack yield management, while maintaining brand safety and user retention.
- In my career I have implemented multiple SSPs, migrated SSPs and adservers, managed SSP waterfalls, set-up dynamic allocation and header bidding
- I have hired and trained demand teams and implemented tools for programmatic sales
- Thousands of programmatic buyer contacts with top global agencies in many markets worldwide. Read more about my programmatic demand sales offering
What publishers get
I increase publisher online advertising revenues, advise on how/where to place ads on your properties, which banner sizes best to use and how to get you fill rates and CPMs at an ultimate level!
Furthermore I advise on pricing & pricing strategies and identifying best demand sources for each publisher.
When I do programmatic sales, recuring revenues continue throughout the year
How I achieve greater yield
After carefully analysing a websites current buyers and performance I start with implementing floor prices. I analyze the traffic and the market in which the publisher has presence, I carefully pick the ideal ad technology monetization partners (SSP's). I setup a sales strategy for yielding day to day online advertising revenues, via banner ad sales, affiliate marketing, video or native content advertising. Moreover I establish relationships with trading desks (agency & independent) and direct programmatic buyers to drive demand. Research which advertisers would be a best fit per publisher and directly contact/connect them as either direct or programmatic buyers.
Who I work with
I optimize ad sales for small niche websites (10MM monthly impressions) and large (2B+ monthly impressions), successfully monetizing both desktop and mobile (in-app and web).
What I excel at
- Yield management
- Programmatic sales/demand
- Programmatic deal setup
- Online display advertising
- Header bidding
- Website revenue optimization
- Affiliate marketing
- Programmatic trading
- Ad server "daisy chain" optimization
- Connecting ad-tech vendors
- Ad optimization
As my client you will get
- 10+ years of online digital experience
- Knowledge and insights from both sides of advertising (buy side & sell side)
- Top level services
- Dedicated ad yield expert
- Experienced programmatic sales person
- Monetization consulting for ad inventory, placement, size, content & data strategy for both programmatic as well as direct sales team
- Insightful and actionable reporting & Analysis